I recently made a visit to Pick Me Up at Somerset House – an annual event which calls itself “the UK’s first annual contemporary graphic art fair”. It was my first visit and I left with mixed opinions.
Firstly, I’m yet to really make my mind up on the contemporary illustration style as of recent years, but I do believe there is one. The style I am referring to is that akin to illustrators of the Peepshow Collective, Puck Collective, SOMA Gallery and the sort of work Nobrow publish – namely illustrators such as McBess and others I forget. This style emergent of the last few years is worthy of a lot of discussion, but, for another time.
Pick Me Up offers illustration, as the exhibition itself calls it (more-so that ‘graphic art’ which is in the exhibition’s tagline), in a gallery like environment in which the works up illustrators in displayed, stand-alone, on walls for viewing. A gallery spae provides a viewer with an opportunity to ponder the works being displayed to them, uninterrupted and with freedom to interpret the works however they wish — with works displayed generally have a meaning attached to them, but it down to the viewer to discover this for himself. Illustration however, has it’s meaning in one of two ways:
- In the content that the illustration was originally commissioned to accompany.
- Clearly on display so that there is no discrepancy in what the image is trying to say.
This is true because illustration as a practice is a means of communication, so if it ticks neither of those two boxes, then it is a failed illustration — it should not be open to interpretation.
So putting these illustrations in a gallery context, one which allows the viewer to interpret works in a context-less environment, is quite contradictory. Contradictory on one of two levels (again):
- It contradicts the idea of a gallery in that it provides work that is not open to interpretation.
- The works contradict themselves in that they are now saying that they are open to interpretation thus rendering it a failed illustration.
Perhaps the notion of a gallery only displaying Fine Art which must be interpreted and pondered is wrong. A gallery, technically, can also be a pin-board for any visual media for viewing. The consequence of this can either be positive or negative: it can either broaden the audience to those who are not interested in interpretation and wouldn’t normally go to a fine art exhibition and so would go just purely to enjoy the imagery; or it can narrow the audience in that it puts off those who do go to gallery exhibitions to ponder new and unseen works for their own enjoyment. As there is an entrance fee to the exhibition, I’m inclined towards the latter.
This means the audience that it attracts are going to appreciate the work, but purely on an aesthetic level. Personally, I see this as a bad thing. It goes against what makes a good illustration, and that is good content. An illustration that is style and image led is poor. It feels almost like Pick Me Up is a gallery of failed works, which look nice. This is not exclusively true as not all the works on display were conceived for a commercial setting and can be interpreted, but you had to pick them out in the crowd.
So any way, in closing, I am starting to think that exhibitions such as Pick Me Up are actually detrimental to the illustration practice. Pick Me Up has growing influence as it attracts more attention every year, but I feel it is a red herring for aspiring illustrators who will inevitably succumb to style led work.
This is turning into a ramble which I intend to avoid doing as much as possible as this blog progresses. Practice, so I’ve learned, makes perfect.
Josh